Play is a big part of a child’s world, and active play is one of the most valuable kinds. Running, jumping, throwing and balancing help children grow stronger and more coordinated, and they bring benefits well beyond the body. A stronger, more coordinated body Regular movement builds muscles, balance and coordination. Skills such as catching
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Children are born curious but need practice to master the skills of everyday life: using their hands with precision, solving problems, communicating and getting along with others. Skills development toys turn that practice into play, so children learn without feeling that they are being taught. What skills can toys help with? Hand control (fine motor
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Around the time children start walking, they want to move, explore and take things with them. Push and pull-along toys give that energy a purpose. They turn practising steps into a game and encourage children to keep moving. How they help Walking with confidence. A toy to pull or push gives children a reason to
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Concentration is a skill, and like any skill it improves with practice. Young children naturally have short attention spans, which grow gradually with age. The right games give them an enjoyable reason to focus a little longer each time. Toys that build focus Puzzles. Finding where each piece fits trains visual attention and patience. Start
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Car toys have been favourites for generations, with boys and girls alike. They are fun, they feel real and they connect to something children see every day. Beyond the fun, they offer plenty of chances to learn. What children gain from car play Movement. Pushing a car along the floor, crawling after it and fetching
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IQ games, also called brain games or logic games, are popular with children and adults alike. They turn thinking into a challenge that feels like play. While no toy can promise to raise intelligence, these games give children regular, enjoyable practice in skills they use every day. What these games exercise Memory. Remembering positions, sequences
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Children love to copy what they see adults do, and the kitchen is one of the busiest places in the home. Play kitchens and pretend food let boys and girls cook, serve and run their own restaurant, and there is real learning in every pretend meal. What children learn Imagination and storytelling. Preparing a birthday
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Maths is everywhere, from counting sweets to telling the time. Yet some children decide early that maths is hard. Hands-on toys help change that by letting children see and touch ideas before they meet them on paper. Why hands-on maths works When children move beads, fit fraction pieces together or turn the hands of a
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Good values such as honesty, respect and kindness shape how a child treats others for the rest of their life. They are not learned from a single conversation. Children build them gradually, through what they see, what they practise and how the adults around them respond. Live the values you teach It is hard for
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Cooperation means working with others toward a shared goal: not leaving all the work to someone else, and not taking over everything either. It is a skill children need at home, at school and later at work, and it can be practised every day. Do jobs together Invite your child to help with household tasks
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